Privacy Policy
Effective Date: April 30, 2026
Last Updated: April 30, 2026
121 Innovations Inc (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with us, including through our automated SMS messaging program.
1. Information We Collect
When you contact 121 Innovations Inc or one of our small business clients by phone, and the call is unanswered, we may automatically collect the following information:
- Your phone number (captured by our calling system when you place the call)
- The date and time of the call
- Any information you voluntarily provide in response to our SMS messages, such as your name, the service you are inquiring about, your budget range, and your timeline
We do not collect Social Security numbers, financial account information, or other sensitive personal data through our SMS program.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inbound call with a follow-up SMS message acknowledging the missed call
- To conduct a brief lead qualification conversation by SMS so that the business owner can return your call prepared
- To pass your information to the relevant business owner so they can contact you about your inquiry
- To improve the quality of our service
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
3. SMS Messaging Program
Our SMS program is operated under the brand name HIE DEFT and is registered with The Campaign Registry (TCR) for U.S. carrier compliance. By calling our business phone number, you consent to receive automated SMS messages from us in response to your call. You can opt out at any time by replying STOP to any message. You can request help by replying HELP to any message. Message and data rates may apply. Message frequency varies based on your responses, typically 3-6 messages per qualification conversation.
4. Information Sharing
We share your information only with:
- The business owner whose phone you called, so they can return your call and respond to your inquiry
- Service providers who help us operate our SMS infrastructure, including Twilio Inc, who is bound by confidentiality and data protection obligations
- Law enforcement or regulatory authorities when required by law
We do not share your phone number, conversation history, or personal information with advertisers or unrelated third parties.
5. Data Retention
We retain your information for as long as necessary to provide the service and to comply with applicable laws. You may request deletion of your information at any time by emailing us at 121innovationsinc@gmail.com.
6. Your Rights
You have the right to:
- Access the information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of our SMS program by replying STOP
- Withdraw consent at any time
To exercise any of these rights, contact us at 121innovationsinc@gmail.com.
7. Security
We use reasonable technical and administrative safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure.
8. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this policy will reflect any changes. Continued use of our services after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our SMS messaging program, contact us at:
121 Innovations Inc
63 South 32nd Street
Wyandanch, NY 11798
Email: 121innovationsinc@gmail.com